Jeannette is a forester and gender and development expert whose career has focused on leading organizational change for gender equality within agriculture and natural resource management organizations in Asia and Africa. She is the innovator and team leader for the W+ Standard ™ program. For her the W+ Standard is a transformative mechanism that credibly measures the impacts of women’s empowerment, and provides a channel to direct money to women and their organization at the local level.

Larissa Dominguez is a gender specialist with extensive experience in governance of natural resources, rural development and public policy. She has provided technical support and capacity development for stakeholders ranging from government officials to grassroots organizations and women’s groups.

She is currently the focal point for the implementation of Pillar 3 – gender equality in family farming – of the United Nations Decade of Family Farming in FAO.

Sheena Patel is a Marketing and Communications Consultant with a background in architecture and international development. With 15 years of experience working with rural communities and livelihoods, she specializes in strategic storytelling for women-led climate action. At WOCAN, she amplifies W+ Standard projects through creative content, market engagement, and strategic partnerships to elevate visibility and credibility.